Each one of us has a profile on one or the other platform be it Facebook, LinkedIn or any other. One’s profile makes it easy to create a distinguished presence on the web. A well planned and properly displayed profile can easily grab the attention of masses across the web. This is the reason why majority of people find it difficult to prepare an effective professional company profile on their own website.
The most common mistake made by majority organizations observed so far is their tendency of focusing on traditional professionalism. With this objective in mind, they ignore the creative aspects that eventually leads to enormous theoretical pages which nobody even bothers to read. Thus, even if you are capable enough to rule the market, these simple constraints keep you laid back.
Understanding in the most simplest of terms, a company profile is just a professional introduction with the objective of informing and making people aware about the services you render or the products you offer. A company profile can help you in attracting the prospective buyers and stakeholders. This calls for the requirement of an eye-catching, attention-seeking as well as knowledgeable company profile that can answer to all the questions one had when he arrives to your website.
Company profiling is essentially a process responsible for delivering an in-depth blueprint of the organizational structure. It helps in the identification of any common or casual factor that occur between a corporate, business as well as information technology. A significant advantage of this process is that it explains the hidden and the not so obvious factors which might otherwise get overlooked.
Various company profiles can be found in varied lengths. But it is recommended to prepare your profile in a concise way depicting clear as well as correct information. It should neither be bulked with loads of information, nor should it be so less informative that the visitors find it hard to get answers to their queries.
Here’s a list that might help you in preparing the right profile for your business:
1. Business Details
This is the most essential information that should be made available at the very beginning. This includes the very basic and highly accurate details like:
- The name of the company
- Date of establishment
- Physical address
- Contact numbers
- Website URL
- Email address
2. Company Basics
These are not constant for each organization as they might vary from business to business. These include:
- Business Description including the mission and vision statements
- Description of the products you offer or the services you render
- History of the organization and details of its expansion & growth
- Advertising and Public relations
- Health, safety and environmental policies
- Details of the core team
- Client portfolio
3. Achievements & Accomplishments
Again these are also not applicable for every organization. Include all the highlights of the company such as:
- Awards received so far
- Certifications
- Any special program or project in which the company had contributed or remained a significant part
- Testimonials
- Recognition in the news or media
4. Other optional information
Make use of these if you feel that these are noteworthy for your business, but do not be boasting upon while writing them. Provide true and accurate figures for:
- Annual sales
- Financial targets
- Number of employees
- Partners
- Photographs
5.Any other information which you find relevant and the requirement for disclosure.
Company profiling has emerged as one of the most effective ways for acquiring business intelligence on the current market trends and competitor analysis as well. There is no specific way of preparing a company profile. So use your creativity and come up with a splendid profile of your company. You might opt to narrate a story, add a visual appeal, add a personal touch but don’t forget to keep it well organized.
